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Ashley Difranza

Director of Communications

Ashley (she/her) is a seasoned full-time professional in content and social media. With over a decade in digital marketing and content writing, she has worked extensively with diverse B2B and B2C clients in freelance, consulting, and full-time roles. Currently, she serves as Senior Social Media & Content Manager at Central Insurance. Beyond her marketing career, Ashley is deeply engaged in the Boston theater community. She actively performs, directs, and has taught with organizations like Ensemble Performing Arts Studio and Riverside Theatre Works. Additionally, she conducts acting workshops in high school theater programs across New England and provides private audition coaching for performers of all ages and skill levels. Ashley is passionate about leveraging her marketing expertise to support theaters and artists in achieving their objectives. She manages social media and content marketing for various freelance clients in the arts, and contributes to the design and launch of new artist websites. Furthermore, she holds the position of Marketing Chair on the board of The Treehouse Collective theater company.

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